Nike Erp - 1185 Words

Nike Case Study Nike roots trace themselves back to the 1950s with University of Oregon field coach Bill Bowerman. Bowerman was always trying to find a competitive advantage for his track runners and had the idea of a lighter show. He would late team up with recent graduate Phil Knight and create the first Nike shoe, â€Å"the Swoosh†, which debuted in 1972. Through the years, Nike would continue to create innovative sports apparel, expand into new markets, and challenge the way people look at athletics. Forty years later Nike continues â€Å"to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with customers† (nikeinc, 2012). Nike is one of the leading distributor and manufacturer of†¦show more content†¦They also built bridges within the software to enable data sharing. Nike switched its short and medium ranged sneaker planning to the SAP ERP system, which used a more predictive algorithms for estimating demand (Koch, 2004). Finding a new found respect towards the SCM system, Nike focused heavily on training it’s employees. Employees received 140-180 hours of training to understand how the system works (Koch, 2004). Nike implemented a phased geographical approach when implementing its new SCM, CRM, and ERP systems. Though envisioned as a 2-3 year implementation, it took Nike 6 years, and an upwards of 500 million dollars to properly implement the supply chain management system (Koch, 2004). Since Nike implemented an ERP, CRM, and SCM system all at once, they experienced a multitude of benefits. Benefits linked to the i2 management system were that they now had better collaboration with their Far East factories. This would reduce the amount of â€Å"pre-building† time required per shoe from 30 percent to roughly 3 percent (Koch, 2004). The amount of time from initiating and completion of the shoe was reduced from nine to six months allowing faster product-to-market cycle time. Inventory levels were reduced from cutting interval time from one month to one week (Koch, 2004). The system also allowed better demand forecasting, and demand visibility. A reduced risk of experience a bullwhip effect. Lastly major cost reduction through reduced inventory,Show MoreRelatedNike Erp2332 Words   |  10 PagesCase Study: Nike ERP Implementation Nike shoe division grew and spread rapidly around the globe from its inception in 1972 through 1998. Yet in 1999, Nike realized that in order to keep up with the growing demands of their products, and specifically their Air Jordan line of basketball shoes, they would have to make changes in the way they forecasted and projected demands and distributed their products. Eventually it was decided that these changes would take place in the form of the implementationRead MoreNike ERP Implementation Essay2298 Words   |  10 Pagesfactors for the first NIKE-i2 ERP-SCM implementation? All ERP implementations have risks associated that can lead to failure situations. The complexity of ERP systems together with demanding business environment, represent big challenges for companies when implementing an ERP. In the case of Nike, the situation is even more challenging because of the worldwide ERP deployment, and the large and complex scope of the project. Inevitably, and like all ERP implementations, Nike-i2’s project faced complicationsRead MoreNike Erp Supply Demand Study1217 Words   |  5 PagesSeptember 2014 Implementation Paper - Nike ERP Supply-Demand Study Summary In 2001 Nike Inc., the world’s top athletic shoemaker, implemented new ERP software intended to assist the company with their new supply chain strategy that was intended to resolve supply-demand issue the company was dealing with. The software selected was produced i2 Technologies, a Texas based major supply-chain software vendor at cost of over US $40 million dollars (400 million for larger ERP system, which includes all costs)Read MoreScm And Erp Software Implementation At Nike2828 Words   |  12 Pages SCM and ERP Software Implementation at Nike: From Failure to Success 　　Name: Praveen kumar reddy pandem 　　Rule no:10000126104 　　 Table of contents Abstract Introduction Nike background Nike supply chain Nike supply chain project An ERP solution gone bad Playing blame game what went wrong Nike rebound Lessons learned Conclusion References Abstract: The case provides a complete account of the failingRead MoreScm And Erp Software Implementation At Nike3064 Words   |  13 Pages　　Term paper SCM and ERP Software Implementation at Nike: From Failure to Success by Praveen Kumar Reddy Pandem 　　10000126104 　　 CMP 570 　　 Table of contents Abstract 1 Introduction 2 Nike background 3 Nike supply chain 3 Nike supply chain project 4 An ERP solution gone bad 5 PlayingRead MoreScm and Erp Software Implementation at Nike – from Failure to Success2018 Words   |  9 PagesIntroduction: Nike was founded under the name Blue Ribbon Sports in 1964. In 1972 the first pair of sports shoes was sold and experienced enormous growth and achieved a 50% market share within the sports shoe market in the US only eight years later. After sluggish focus and growth in the 1980ies, Nike experienced strong growth in the 1990ies and cemented the position as global recognizable brand. The increased international focus created strains on the supply chain, which was consider inadequateRead MoreErp Application For Erp Software Package Roll Outs2155 Words   |  9 PagesAbstract ERP application is the most common means for corporations of all measurements to face their particular day-to-day businesses. When ERP application should go appropriate, it can save a business hundreds of thousands on account of greater output, greater supply in addition to increased purchaser following. ERP application automates the task regarding syncing multiple features, such as gross sales, producing, customer relationship management in addition to sales, to produce a a single itemRead MoreNke I2 Erp3187 Words   |  13 PagesNike I2 ERP Implementation Failure Case Study February 9, 2014 Shafer Minnick Morgan Correll Jeff Harvey Nike stands as the World’s leading producer of Athletic Footwear, Apparel and Equipment. As of 2013 they held complete ownership or joint venture in the following companies: ïÆ' ¼ Nike Brand ïÆ' ¼ Cole Haan ïÆ' ¼ Converse ïÆ' ¼ Hurley International ïÆ' ¼ Umbro Athletic Wear ïÆ' ¼ Nike Golf ïÆ' ¼ Jordan Brand This is a rather long and somewhat surprising list to many, based on some of these brands areRead MoreThe Supply Sequence Management ( Scm ) Along With Erp Software Implementation1653 Words   |  7 Pagesalong with Demand Setting up software setup at Nike, a respected Footwear along with Apparel company. The case traces the history of supply chain along with ERP software implementation in Nike along with presents the explanation behind his or her implementation. It particulars the conditions that led to the SCM software implementation failure and as well examines the actual steps consumed by Nike to system. Finally, the case explores precisely how Nike was able to use the training from the actual failureRead MoreProject Risk Management At Ernst And Young Next Summer963 Words   |  4 Pagesa much broader way to examine a project or portfolio. Problem 2 I analyzed Nike’s successful implementation of its ERP system and found this information CIO.com. This article captivated me because I purchase numerous Nike products and view them as a successful company. It also described their failure in ERP implementation when they used an i2 system for demand planning. Although Nike consistently produces positive earnings and possesses almost double the market share of its nearest competitor (Adidas)

Becoming an Effective Teacher Essay - 3029 Words

Teachers are educated, organised and committed individuals who edify children in pre-school, primary schools, teenagers in high school and adults in college and university. In the past, teachers were described as individuals that merely present information for the students to learn. Today the role of a teacher is significantly more advanced then the past, as teachers are now seen as facilitators who renew their knowledge and teach the students using a wide variety of teaching methods, teachers that plan the learning, and implement the plan and assess the students. This is why teachers influence many students and lead them to be triumphant learners and knowledgeable citizens. Teachers also spend a large amount of time teaching and guiding†¦show more content†¦Professionalism and Ethics Being professional and ethical is one of the most important facets to become an effective teacher. Being ethical is for the teacher to achieve the highest capability of professional standards. Appropriate professional behaviour would consist of, respecting students, colleagues, parents and the community. Dress codes are an important element of being a teacher (Marsh, 2008). A teacher dressed appropriately to school will indicate that the teacher is mature, proficient, and competent. Dressing appropriately would suggest that the teacher should wear smart comfortable casual clothing. Examples of inappropriate clothing for school would be outfits that show cleavage, t-shirt flip-flops or cocktail dresses. Outstanding communication skills are necessary so students are able to understand and participate in a valuable learning experience. Organisation is paramount to a teacher’s role as an educator. Being organised is a key to lesson planning and various educational activities. Nevertheless, being punctual is a component of organisation. These two elements integrate as an essential ingredient for an excellent teacher. For example, teachers need to be on time, all the time, when it comes to classes, activities, excursions, meetings, particularly as he/she is setting an example for the students (Marsh, 2008). Empathy is one of the duties of a professional educator. This includes caring for the students at all times, inShow MoreRelatedEssay on Becoming an Effective Early Childhood Teacher1594 Words   |  7 PagesWhat separates a good teacher from a great Teacher? â€Å"First and foremost a teacher must love working with children. No matter how well you teach, there is always room for Improvement † (Killen,2009.p.100) .In this Essay I hope to show some of the key attributes, that I consider essential to becoming an effective early childhood teacher. Those key aspects are communication, building lasting relationships, engaging students effectively in the learning process, and encouraging and appreciating diversityRead MoreMy Future As A Teacher867 Words   |  4 Pagesfuture as a teacher, taking into consideration what and how I need to get there. It is important that I think about the steps I need to follow and the things that may be useful in the process of becoming a successf ul professional. Furthermore I will include my work experience and what I have learnt from shadowing my professional in an early years setting. Qualifications. The department for Education states that getting basic qualifications is the first step towards becoming a teacher. I mustRead MoreMy Ability As An Effective Teacher1342 Words   |  6 Pagesability as an effective teacher. Every lesson I teach or conjure up in the wee hours of the night requires the learner in mind. Hospitals are for patients, so schools should be for students. Yet, there is a constant gravitation towards running schools based on money and logistics. These issues are out of the educator’s hands, but the ideals, and the decision makers, that fuel them can have detrimental effects on the teachers recruited to the field and the effectiveness with which these teachers continueRead MoreThe Curriculum Of A Progressivism1106 Words   |  5 PagesIntroduction Behind every school and every teacher is a set of beliefs that influence what and how students are taught. My philosophy of education is based largely on the belief that lessons must be relevant to the students in order for them to learn. This philosophy is known as Progressivism. The curriculum of a progressivism is built around the personal experiences, interests, and needs of the students. (Kauchak, Eggen) It is the understanding that education should focus on the whole child, ratherRead MoreCommunication: A Fundamental Part of the Early Childhood Teachers Role1725 Words   |  7 Pagespositive relationships through open communication is a strategy that will benefit teachers, parents and most importantly, their students. Teachers must establish limits and expectations for students, not only in the classroom, but within individual lessons. Behaviour management is an essential skill that will be utilised regularly and will require a teacher to develop strategies for dealing with a variety of behaviours. Teachers are role models to their students, and this includes role modelling verbalRead MorePersuasive Speech : Effective Teaching Teachers1347 Words   |  6 Pagespursuits. There were teachers I favored more than any others, and ones whose classes I never anticipated with any great excitement. Most people, if not each one on Earth who has spent time in school, should have capabilities at a moment’s notice for answering each question from the twosome. Each student has enjoyed tutelage from incredible instructors at one point or another, and has studied under instructors who weren’t effective. Thus, which elements do effective teachers have which the ones whoRead MoreDefinition Of Philosophy Of Education Essay1620 Words   |  7 PagesPhilosophy of Education Today’s classrooms are becoming more diverse, â€Å"with growing linguistic and cultural diversity in today’s classrooms, as well as different social expectations for education, the teacher preparation process is becoming increasingly demanding and challenging† (Cooper and He, p. 89). In addition, these teacher candidates and teachers themselves need to provide expertise beyond their training, â€Å"to provide support in areas beyond content expertise and pedagogical knowledge† (CooperRead MoreThe Laws Of The Commonwealth1235 Words   |  5 PagesMany Historical events in the passed have played a role in how education came about and the need for teachers. For example, the Law of 1642 stating that â€Å"children knew the principles of religion and the capital laws of the commonwealth† has put in place the Law of 1647, also known as the Old Deluder Satan Act, due to parental neglect. (The Massachusetts Education Laws). Below is the Law of 1642: â€Å"It stated that parents and masters of those children who had been apprenticed to them were responsibleRead MoreTransitional Bilingual Education Essay1247 Words   |  5 PagesEnglish at home and require some type of assistance to learn English in school. This equates to nearly 5 million students every year. The most common type of language assistance is an ELL or English Language Learner program. There are new and more effective solutions being practiced including Transitional Bilingual Education (TBE). Due to the rising numbers of non-native English speakers in the school system today, finding and implementing the best English acquisition program is key to helping theseRead MoreStrategies Of Effective Instructional Leadership1714 Words   |  7 Pages Strategies of effective instructional leadership Nursultan Salgarayev University of Toronto Introduction School principals practicing instructional leadership model plays a significant role in everyday’s life of an organization. They are usually responsible for the organizational aspects of an educational institution such as monitoring, managing, instructing, controlling, communicating which indirectly affect students’ learning. In fact, researchers have found that there was

Business Communication And Assertive Behavior †Free Samples

Question: Discuss about the Business Communication And Assertive Behavior. Answer: Introduction The topic illustrates about the effectiveness of business communication and by gaining assertive behavioral skills and knowledge, it will be easily for me to progress in my career and professional life with ease and effectiveness. The topic discusses about the business communication and revolves around the concepts of assertive behaviors that can help me to improve my communication skills as well as progress in my professional career with ease and effectiveness (Conrad and Newberry 2012). Assertive behavior Assertive behavior is a major aspect of business communication that allows for providing communication skills training and standing up to protect the rights and responsibilities of others in a positive manner without showing any signs of aggressive behaviors or attitudes. Assertive behaviors allow the individuals to overcome the fears faced while speaking to others and rather respect each and everyone by resolving the issues related to cultural boundaries. The assertive behaviors among people could aloe enable for defending against the people who tend to be aggressive and furthermore keep calm and quiet to concentrate on individual career goals and objectives. Assertive behavior could not only influence own communication style, but would also allow the individuals to get what they want without violating the rights or by disrespecting others (Fall et al. 2013). Few of the behavioral patterns that are experienced include obtaining compliments or complimenting others for their good work and making them gain a positive mindset about own behavior. The behavioral patterns show that a person who has assertive behavior has the ability to influence others behaviors by remaining polite an calm in situations and even making requests for providing helping hand while progressing in the career. Individuals with assertive behaviors can overcome fear of speaking main conversations politely and even standing up for the own rights whenever required. Possessing an assertive behavior could facilitate the decision making process by delivering personal ideas and opinions and even disagree with certain matters that might not be favorable according to the circumstances. The assertive behavior possessed by a person could also help in expressing disagreement and anger too, when not agreeing to the opinions and decisions of others (Hynes 2012). In certain cases, the individual with assertive behavior could feel that the decisions or opinions of others might not be useful and it allowed the individual to express his discontent and not agreeing to the context. Personal reflection Based on various benefits that related to the improvement of communication process and its efficiency, I think that assertive behavior is the most important aspect of communication. This topic is selected as effective because of its effectiveness is promoting communication and it can even help me to advance in my professional career and establish myself as a successful business professional. I have selected this topic because it is quite interesting not only from the communication improvement perspective but also can allow me to keep calm and quiet while talking with others and handle situations properly without any bias. Assertive behaviors could allow me to express my feelings, my joyful nature as well as show my true emotions based on situations (Filippello et al. 2014). I even stood up for my own rights and expressed my disagreement or negligence whenever others opinions did not match. I would consider the positive compliments that should be provided as pillars of success. From m y perspective, I think that the assertive behaviors can allow me to maintain steady communication and at the same time, express my opinions and make decisions willingly. Few behavioral descriptions showed how I behaved and responded while disagreeing to the fact. When plans are cancelled at last minute, I can feel irritated because by canceling the plan, other chances to move out with my other friends will be impossible. In case, I am watching something with concentration, noises outside and within home can hamper my concentration in some kind of work. I will feel angry if plans do not go according to the plan and even I have been late for something due to unusual issues (Kramer et al. 2016). Some verbal skills that I could posses included asking questions to gain clarification for a particular question and even making compromises only when I could be assure to manage those tasks properly. Impact of it on present and future professional career As it could be seen from the above section, assertive behavior had several benefits, because it could not only improve my communication skills, but would also enable me to present myself as a successful speaker in front of others. I would be able to speak to others properly and even overcome my fears, which I previously faced, while talking in front of many people. It would allow me advance in my professional career and even make me understand from my mistakes. It would also allow me to keep calm and quiet in critical situations and overcome the failures to make sure that the communication process could be facilitated effectively. There could be few limitations though such as fogging and broken records that might not be suitable for certain situations, aggressive attitudes might tend to arise with females assertive behaviors (Pelez?Fernndez, Extremera and Fernndez?Berrocal 2015). Assertive behavior is based on cultural changes as well, which can also prevent me not to discriminate, r ather interact with people from different cultures and backgrounds. It could enable me to make decisions quite easily and stand up for protecting my own rights and raise voice if anything is going wrong. Being assertive could not only help me at present but would also enhance my potential to perform with efficiency in the future too. When situations turn out to be ambiguous, it will be easy to stand up for own rights though not disrespecting or hurting others. It could promote transparency within the workplace as well as manage clear and honest communication. The assertive behavior could make me more self assured and self protective and gain the trust and respect of others with whom I would be working within the business organisation in the future. One of the major weaknesses that people face is the aggressiveness because of not being able to control inner feelings and emotions. I will be able to set boundaries and allow others to know how they must behave while being around me within the workplace (Conrad, D. and Newberry 2012). It could transform my entire behavior and develop own judgment to facilitate the decision making process too. By possessing assertive behavior, I would be a ble to interact with more people and crack interviews smartly due to my communication skills improvement. I could achieve the pillars of success within no time and even clarify certain things before making any firm decisions, because it will be important for contributing to the business success (Fall et al. 2013). Conclusion I had achieved various benefits through assertive behaviors like progressing in my professional career and even enhancement in communication too. Through training, it would be easy for me to practice new skills and remain proactive while being present at the workplace. I could also handle issues and challenges much more easily and prevent misunderstandings and conflicts that might arise due to lack of communication. My assertiveness would be tested at various situations while working within a organisation and this would surely sharpen my skills and ability to communicate within business, furthermore accomplish the business objectives with convenience. References Conrad, D. and Newberry, R., 2012. Identification and instruction of important business communication skills for graduate business education.Journal of Education for Business,87(2), pp.112-120. Fall, L.T., Kelly, S., MacDonald, P., Primm, C. and Holmes, W., 2013. Intercultural communication apprehension and emotional intelligence in higher education: Preparing business students for career success.Business Communication Quarterly,76(4), pp.412-426. Filippello, P., Harrington, N., Buzzai, C., Sorrenti, L. and Costa, S., 2014. The relationship between frustration intolerance, unhealthy emotions, and assertive behaviour in Italian students.Journal of Rational-Emotive Cognitive-Behavior Therapy,32(4), pp.257-278. Hynes, G.E., 2012. Improving employees interpersonal communication competencies: A qualitative study.Business Communication Quarterly,75(4), pp.466-475. Kramer, U., Pascual?Leone, A., Berthoud, L., Roten, Y., Marquet, P., Kolly, S., Despland, J.N. and Page, D., 2016. Assertive anger mediates effects of dialectical behaviour?informed skills training for borderline personality disorder: A randomized controlled trial.Clinical psychology psychotherapy,23(3), pp.189-202. Pelez?Fernndez, M.A., Extremera, N. and Fernndez?Berrocal, P., 2015. Perceived emotional intelligence and aggression among adults: the moderating role of gender.Australian Journal of Psychology,67(3), pp.140-148.

The Al Hallab Restaurant Chain

Introduction In all entrepreneurship projects the decision making principles ascribed to it will either make or break the potential business. Success in all ventures is determined by how well the venture is planned, what goals are set in the beginning, how it plans to run its operations and finally what are its plans towards mitigating risk.Advertising We will write a custom essay sample on The Al Hallab Restaurant Chain and Its Decision Making Principles specifically for you for only $16.05 $11/page Learn More For this venture, the Al Hallab restaurant chain, the chosen decision making principles is that of effectuation whose tenets are based on controlling the future through meticulous planning in situations where there is a certain degree of uncertainty. In this case the uncertainty is whether or not a restaurant that specializes in Lebanese food will be able to become a success in markets that are already inundated with various restaurants with the s ame theme. The reason why Al Hallab is an effectuation entrepreneur can be determine due to these three factors: Patchwork Quilt: The basic product of the restaurant is Lebanese food yet it had gained main stream popularity in various consumer sectors despite the availability of similar types of food in other restaurants. The patchwork quilt principle of effectuation emphasizes the creation of something new through existing means. That is exactly what was done with the Al Hallab restaurant chain wherein the existing method of cooking Lebanese food was enhanced and brought into modern day mainstream consumption by modernizing its overall look and method of preparation as well as the ambience of the restaurant. As such the restaurant chain was able to discover a new way of achieving success by reinventing the way Lebanese food is consumed. Affordable Loss: The concept of affordable loss can be described in terms of committing to a particular business plan with the intent of focusing o n a particular consumer base and accepting that you will lose other types of customers. This can be seen is the emphasis of the Al Hallab restaurant chain on serving only Lebanese food. This means that it is forgoing the possibility of gaining other types of consumers by merely focusing on the type of consumers that enjoy eating Lebanese food. Pilot in the Plane: The concept of the pilot in the plane revolves around the concept of people and service and being the prime drivers of business operations rather than trying to focus on external opportunities such as producing a particular product at time when it is in demand and continuously shifting production to different types of products as demand changes without ascribing to a particular type of product.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the case of Al Hallab the focus is completely on the production and sale of Lebanese foo d despite the fact that it is losing consumers to other types of business with a more varied selection of products. Problems that Need to be Addressed with the Venture Market Saturation An investigation of the various areas near a particular Al Hallab restaurant reveals that on average the concept of a restaurant serving Lebanese food in locations such as KSA, Lebanon or Dubai is actually quite common. Al Hallab is not the only restaurant within a specific area that serves Lebanese food and at times it is not the most affordable. There are various restaurants that serve the exact same type of food yet are able to do so at lower prices. While it can be argued that the ambience of Al Hallab is better than the other locations the fact remains that due to the recent financial crisis various consumers located within Dubai and Lebanon have started changing their buying habits into a more conservative route due to the economic uncertainty affecting local and foreign markets. Combining the change in consumer behavior with the offerings of competitors near various Al Hallab restaurants presents a distinct problem that the venture must overcome in the near future if it is to stay in business. Changing Tastes In relation to changes in consumer buying behavior is a distinct change in consumer eating habits. As evidenced by recent reports on consumer buying behavior within the U.A.E. it can be seen that as of late consumers have been flocking to various fast food restaurants and establishments due to the convenience and affordability such types of food provide. While it may be true that the areas such as KSA, Lebanon and Dubai have had a long history of consuming Lebanese cuisine the fact remains that due to pop culture influences people have been increasingly turning towards modern rather than traditional eating establishments. What this means for traditional Lebanese restaurants such as the Al Hallab chain is that a growing percentage of its consumer base are starting to shift away from eating at the restaurant towards eating in other establishments that have a more â€Å"modern’ flare. Another distinct problem is the fact that as of late new generations of consumers do not have the same tastes as the older generation, as a result restaurants such as Al Hallab find themselves with an aging consumer base that may run out as time passes.Advertising We will write a custom essay sample on The Al Hallab Restaurant Chain and Its Decision Making Principles specifically for you for only $16.05 $11/page Learn More Poor Customer Service While the quality of the food is unquestionable the level of customer service at Al Hallab leaves much to be desired. Various online restaurant review websites as well as general consumer opinion reveal that it is widely known that the customer service at Al Hallab is terrible. This ranges from gruff unsociable waiters, inefficient staff, unanswered phone calls to a plethora of other simi lar types of behavior that are discourage people from continuously visiting the establishment. With other choices available in various other restaurants within KSA, Lebanon and Dubai the service at Al Hallab definitely needs to be improved otherwise the chain may lose customers to places with better customer service. Possible Solutions to Indicated Problems One of the first problems that the venture must overcome is the concept that an Al Hallab restaurant does not have good customer service. Various studies show that consumers pick restaurants due to a variety of choices however customer service ranks among the top reasons aside from ambience and the taste of the food. While Al Hallab does not have any problems in relation to the taste of its products the fact remains that its poor customer service skills is detrimental towards more people visiting its various locations. Word of mouth goes a long way towards either promoting a business or causing it t close down due to bad press. B ased on this one of the first steps needed to be done by the venture is to have all its employees undergo extensive customer services training in order to improve the quality of service of the restaurant and encourage more consumers to come to the restaurant. The second problem that needs to be addressed is the changing tastes of the consumer market. Based on this what is needed for the venture is to possibly establish an extensive marketing campaign within a local area in order to encourage people to come and eat in the restaurant. The third problem is the market saturation of similar restaurants offering the same type of food. In this particular case in order to properly establish a restaurant in a particular location a market analysis must first be conducted in order to ensure that there are few competitors within the general area and that if an Al Hallab restaurant were to enter into that particular area it would immediately become a success. This essay on The Al Hallab Restaurant Chain and Its Decision Making Principles was written and submitted by user Valent1n to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

New Start Up Business free essay sample

Due to all of the factors, the public has been quick to recognize and accept the value of high quality car wash services. The Business T. C. W will be providing customers with three services: exterior car washing, interior cleaning, and detailing. T. C. W has no true competitors that are trying to offer a high quality service for a reasonable rate. Most are trying to compete on price alone. T. C. W’s ability to provide a high quality service, both in regards to the actual washing as well as customer services are all based on their ability to find the best employees. Hiring the best employees is cost effective because it decreases HR costs associated with turnover and other employee costs. Hiring the best employees and making sure that they are well taken care of ensures that they in turn take care of the customers. Study after study proves that a happy employee is far more likely to provide the highest level of customer service compared to an employee who is not happy and feels that they are being taken advantage of. We will write a custom essay sample on New Start Up Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Vision T. C. W will be the cleanest and technologically advanced two-bay freestanding car wash, with remote (video) security monitoring, in the projected service area. In our first full year of operation, we intend to establish T. C. W as a premium self-service exterior, interior auto care facility. T. C. W must be able to create and maintain financial balance by charging a fair market value for services, which exceed customer expectations in quality and service. Mission T. C. W will offer technologically advanced, frictionless, touch free, exterior, and interior automotive care. Location The business location of T. C. W is 825 York Road, Towson, MD. Management The management team consists of our President Dylan Burtis, with over 15 years of marketing experience. Outside management support includes Nicole Guglielmo, David Beacken, Jackie Matera and Allie Reitman, who have 20 years of combined experience in the car wash industry. Product Strategy T. C. W will offer not only the cleanest and technologically advanced car wash, with remote (video) equipment security, and monitoring. It will also offer our customers peace of mind; by freeing them from worrying about scratching and damage associated with brush or cloth type car washes. This will fulfill the community’s need for a high quality premium; touch free in-bay automatic, car wash service. Marketing Plan T. C. W’s marketing strategy is to aggressively support and promote that we are the cleanest; the most technologically advanced touch free and frictionless car wash in the Baltimore area. The key element in attracting and keeping customers is offering a high level of service and a quality product. The perception and ability of the car wash to produce a wash that is damage-free to vehicles is extremely important to the success of an operation. Advertising and Promotions Our advertising and promotional strategy is to position T. C. W as the cleanest, technologically advanced, frictionless car wash in the community. The following methods will be utilized to drive our message to our customers. The grand opening of T. C. W will be executed upon completion of cleaning and landscaping the facility. A mass mailer will be sent to the targeted market population, within a five-mile radius of the T. C. W location, which is 825, York Road in Towson, MD. This mailer will be divided up into zip codes and launched in two-week increments. During the first thirty days, a representative from T. C. W’s management team will be on location during daylight hours to meet and greet customers and assist with any question and concerns. After the initial promotional period, a representative will still be at the facility daily for a four-hour minimum. Keeping the T. C. W facility clean and in excellent operating condition is essential to the success of this business venture. In addition to the grand opening mailer, all fleet operators within a five-mile radius will be identified and contacted to promote package discounts for fleet use above five vehicles. Situational Analysis Competition The competition includes two threats to our business and they are located within our 5-mile radius in regards to our target market. The first competitor is AutoSpa, which is located in Cockeysville, MD and specializes in providing the finest, most up-to-date car washing service, according to their website. They were voted Baltimore Magazine’s â€Å"Best of Baltimore Car Wash 2008† and again in 2011. They even offer a customer satisfaction survey and T. C. W is taking note and currently creating our own customer satisfaction survey to counter theirs. 2) The second competitor is Whiz Car Wash, which has four current locations and has been in business for 50 years. Their locations in Baltimore include car washes on Loch Raven Blvd, Erdman Avenue, Liberty Road, and E. Joppa Road. One particular advantage they have besides the obvious experience of 50 years is their self-service coin operated car washes, which are open for 24 hours. Customers According to the ESRI automotive aftermarket expenditures, T. C. W will target three main groups of customers: individual car owners and leasers, car dealerships, and local businesses. The surrounding area is quite affluent, 50% of the residents earn over $67,000 a year in three-mile radius and residents within a 5-mile radius earn a median salary of roughly $60,000. A huge percentage of the area within our five-mile radius is filled with affluent, well educated, married/couple homeowners, which will only benefit T. C. W because we offer technologically advanced, frictionless products, which the well educated will be looking for. Fortunately for T. C. W, there are also many prominent car dealerships within the Towson area and many residents purchase from them. This means that many residents own luxury cars and will want them to look nice. There are ten different car dealerships within a 5-mile radius from T. C. W, which will require car-washing services for the various fleets. Lastly, there are many different local businesses that have company cars and that require clean appearances. Climate Political Factors: Include government regulations and legal issues and define both formal and informal rules under which T. C. W must operate. Some examples include:  · Tax Policy  · Employment Laws  · Environmental Regulations  · Trade Restrictions and Tariffs  · Political Stability Economic Factors: Affect the purchasing power of potential customer’s and T. C. W cost of capital. Some examples include:  · Economic Growth  · Interest Rates  · Exchange Rates Inflation Rate Social Factors: Including the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some examples include:  · Health Consciousness  · Population Growth Rate  · Age Distribution  · Career Attitudes  · Emphasis on Safety Technological Factors: Can lower barriers to entry; reduce minimum efficient production levels and influence outsourcing decisions. Some examples include:  · RD Activity  · Automation  · Technology Incentives  · Rate of Technological Change Target Market The most effective Target Market for T. C. W are families; usually with the parent’s being in their early thirties to late fifties. The population demographics within a 3-mile radius of our facility are 102,771 people, as indicated in the ESRI database we used for class. Our market research has determined that the car wash consumer resides in multi family housing units. Based upon the geographic information on the ESRI map, there are currently 23,592 families within the three-mile radius of our location at 825 York Road and there are 40,493 households. In regards to the population within the three-mile radius, the data reflects that 58. 2% of the households are family units. The data also indicates that in the three zip codes within the five-mile radius of our location are 67,164 occupied family units out of 114,809 households. This reflects that 58. 5% of all households are family units and that T. C. W has huge potential for growth and new clientele within both three and five mile radiuses. Strategic Focus Plan Mission Statement At Towson Car Wash our mission is to provide a fast, friendly, clean, and shiny experience to each and every customer. We want our guests to leave feeling satisfied as we offer exceptional customer service. We demonstrate corporate social responsibility by being environmentally friendly and give back to the community as often as our business model will allow us. We understand that automobiles are of great value to our customers and we will treat them like the entity that they are. At Towson Car Wash we offer the best services at the best prices, it is our duty to keep our customers happy. With excellent staff and experienced management we make an ambitious team with a strong drive to succeed. Goals Build and maintain trusting relationships with our customers to grow our customer base and gain customer loyalty Develop the perception that our company is easy to do business with Spread awareness about our services through promotional efforts and social medias Provide an excellent quality car wash experience for every customer Build the company name to be recognized in the Towson community Offer value and benefits to our customers that they cannot find anywhere else Keep employees happy by building rapport through one-on-one meetings Increase revenue while limiting expenses Be able to open a second location after 5 years Core Competitive Advantage At Towson Car Wash our core competencies are unique, believable, and overt. We offer a service that the community does not have, which fulfills a strong need for Towson residents. Our business is located at 825 York Road on the corner of a major intersection. Not only does the area have high traffic, but also being on the corner allows us to have two entrances and exits on two of the busiest streets in the intersection. With no other carwash within a 4-mile radius of our location, we can provide our customers with a service convenient to them. Our location sets us apart by giving us a first mover advantage. We have considerable reason to expect large profit margins and a monopoly-like status throughout the community. Towson is a highly populated area occupied by a diversified demographic with a large student population. Having hardly any competitors in such a congested area will certainly drive traffic to the business. Towson Car Wash’s prominent location will attract customers and spread awareness to an uncountable amount of passerby’s during its construction alone. With location as our largest core competitive advantage we fit all of the criteria to make it successful. Consumers benefit from our location because it is easily accessible and offers high levels of customer service and a variety of both tangible and intangible elements. Of course potential competitors that may pursue the Towson area can imitate a car wash. However, our location on York Road cannot be imitated, which would make it difficult for us to have a direct competitor nearby. Once we have established our position in the market and made a name for ourselves within the community we can and hope to leverage Towson Car Wash to a second location, where we know that we would already have a firm position in the market and a potential customer base from the success of our first location. Our business would not thrive as much as it potentially will if it weren’t for our location; because of this creating awareness and driving traffic will be easier and allow us to allocate our time and money where we see it best fit for the company. SWOT Analysis Strengths Weaknesses  · Limited Competition  · Limited Substitutes Customers are not going to drive the distance to one of these other locations when they can get a quality wash less than a mile away. There are limited substitutes for a car wash. Consumers only option other than a car wash would be to hand wash their car themselves. We will need to get potential customers to see the value in using our services. Our location is one of the best aspects of the company. It will be conveniently located at 825 York Road, which is the corner of York Road and Bosley Avenue. With Towson Town Center and a I-695 exit right down the street, this is a heavy traffic area. There are also about seven apartment complexes less than a half mile from the location. Car washes serve the niche market of individuals who value keeping their car clean. Being that the demographic in the area is wealthy, there is a large niche market for this service in the Towson. Towson Car Wash would have a first mover advantage because there are no other car washes in the immediate Towson area. This will give the company an edge in capitalizing on this neglected area. According to ESRI, there are about 39,000 cars within a five-mile radius of our location. This is the biggest strength for the company. If 50% of these cars visited T.C. W. every other week, the company would still make a substantial profit. All of these factors will make Towson Car Wash a great success. Weaknesses A weakness for any new company is the cost associated with starting the business, Towson Car Wash is no different. We will need a large initial investment to make the process run smoothly. The company will need to buy the land and mechanical equipment to run the wash, as well as, pay the construction costs. It has been estimated that it costs $135,000 to build an in-bay automatic car wash. When adding land and construction costs the total would end up somewhere around $500,000. This is a substantial investment, however, it has a fairly quick payoff. The second weakness is the seasonality aspect. A car wash only operates about nine months out of the year. Out of those nine months, days of operation are weather permitting. Since the weather can only be forecasted so far in advanced, this presents an issue with calculating steady revenues. This aspect can also be a threat with the fact that after a rainy day, people will most likely not pay to have their car washed. The final weakness that Towson Car Wash possesses is an unestablished client base. We are new comers to this market segment and do not have clientele to follow us and spread the word. This is where our competition has the upper hand; they have been around longer and most likely have steady customer loyalty. To held build a strong base quickly, we will need to offer great promotions to get people in the door and provide outstanding service to keep them coming back. Another advantage that our competition has is the knowledge of the business and supplier relationships. Since we are new to this business, it is going to take time for us to establish ourselves, however, we are confident that we can efficiently do so. Opportunities The opportunity in the Towson area is huge; there is a large market, including Towson University’s over 20,000 students just down the street from our location. When these students need a car wash, they will look to Towson Car Wash, rather than making the ten-minute drive to one of our competitors. Another opportunity is the cycle of Towson students. Every semester, Towson students graduate and new students take their place, this gives T. C. W. the chance to quickly build a strong consumer base, as well as, continually spread word of mouth about the business. Once the business is firmly established at this location, there will be great room for expansion opportunities. We will be able to find other untapped markets and successfully establish a branch of T. C. W. Expanding will be much easier at this point because of the knowledge and expertise learned from opening the original Towson Car Wash location. We will then have a client base that can vouch for the quality of our work and promote our business. Lastly, we will have knowledge of the car wash industry and therefore will be able to develop our own T. C. W. products. Starting a line car wash items can prove to be extremely lucrative if we have the backing of our clientele. There will then be an opportunity to sell the product like to big chain stores, such as Pep Boys or AutoZone. This could take some time, however, it is a definite possibility for the brand. Threats Any start-up business faces the issue with being a new entrant. We are unfamiliar to potential clientele, which could make them weary of trusting us with their automobile. The only way to combat this issue is to have excellent customer service and promise the best quality car wash. Another external hazard is the unpredictable economy. The economy is slowing coming back from the 2008 recession, however, if the economy takes a turn for the worst again, T. C. W. company could be hit hard. When people are struggling to pay for essential items, like food and water, they will refuse to pay money to wash their car. Another potential issue T. C. W. faces is the possibility of a drought. Since peak months for a car wash is the summer, this is a very realistic problem. In this scenario, government sets limits on how much water can be used, which could have an enormous negative impact on the business. Finally, the erratic thought process of consumers should always be of concern. It is probable that many consumers will not see the value, or difference, in spending money to have their car washed when they can do it themselves. For this reason, it is for the utmost importance that we always hold our employees to a high standard and make sure that they are giving our clients quality work each and every time. Marketing Tactics Place Towson Car Wash will be built at 825 York Road, Towson, Maryland. This address was chosen because of its convenient location, as well as, the lot size. An average car wash takes up about 1,000 square feet (Moore). This lot is just over a half acre of land so there is more than enough room to accommodate such a structure. It is also located on a corner, which means that there is two ways of entering and exiting the premises. The most important factor associated with this location is the amount of passing traffic. Towson Town Center is Maryland’s second largest shopping mall with almost 200 stores and is located just one-mile from the future T. C. W. location. There are also seven apartment complexes and numerous houses less than a mile away from the location. Just a few feet down the street, there are fast food restaurants, as well as, a gas station, and grocery store. Lastly, there is an exit for I-695 just a half mile down the street. All of these elements bring a great deal of traffic to the area, which is why we believe it is the perfect place to open the first Towson Car Wash. Price There is a strong demand for our service and not much competition in our area. This allowed us some freedom when constructing our pricing layout. The first factor we took into consideration was our target market. Our target market is unique in the sense that it appeals to everyone with an automobile. Most target markets focus on a specific group; however we are opening a car wash which in theory could attract all automobile owners regardless of such factors as age, social class and so on. The second factor we considered was various packages to accommodate our wide customer base. We recognized that our customer base could range from students in high school or college to working adults. Lastly, we wanted our prices to reflect the quality of our services. When it came down to our prices it wasn’t a question of setting our prices to compete with our competition. The most important factor for our prices was that the price matched the quality of our service not only in our eyes but more importantly in the eyes of our customers. We are offering three different packages: bronze, silver and gold. The bronze is our basic package which cost 10 dollars. The bronze package includes a standard car wash, tire cleaning and air/towel drying. The silver package cost 12 dollars and includes a full service wash, tire cleaning, window cleaning inside and out, dash-side panel cleaning, interior vacuum cleaning and an air/towel dry. Finally the gold package cost 20 dollars and  includes full service wash, tire cleaning, window cleaning inside and out, dash-side cleaning, interior vacuum cleaning, shampoo carpet cleaning and an air/towel dry. Product Our business is mainly service oriented with providing car washes. To further expand our revenue we will be offering car products within our store front. The products will reflect our service and be car convenience products. The products will range from air fresheners to steering wheel covers. The idea here is to be able to meet customers potential needs. If customers are happy with our services they will be more likely to buy our products. When customers are getting their car washed they will be inside of our store. Inside the store we will have comfortable seating and television to keep them occupied while their car is being washed. It makes sense from a business perspective to have products in the store for customers to check out while they wait. If they are getting their car cleaned chances are they might be interested in an air freshener of other related car products. We don’t plan on making our own products; therefore we will be using other companies with reputable products. Again the goal for these small purchase products will not be to generate massive profits but to satisfy customer’s potential needs. We plan on making most of our profits from our services but if customers use our business we want to be capable of meeting all of their needs. The in-store products are as follows:  § Air fresheners  § Steering wheel covers  § Advanced windshield wipers  § Interior car whips  § Seat covers  § Windshield shade covers  § Car wax  § Car ornaments Promotion After conducting our research we realized there was a need for car washes in the Towson area that wasn’t being met. The main reason we began this business venture was due to the high demand for car washes that wasn’t being met in Towson. The demand is there all there is left to do is find ways to draw in the customers. We came up with a few promotions that we felt would appeal to our potential customers. The first was a rewards program that would ultimately lead to benefits such as discounts and even a free car wash. The way the rewards program works is every time a person gets their car washed we record it and after three washes the customer would get the fourth free. The second promotion we are planning to run is with local college students. All the college students would have to do is bring their student id and they will receive a discount. This deal applies to students that attend schools in the Towson area. For our last promotion we plan on running events for local clubs and Greek life organizations. We will keep our doors open to any fundraising groups that are willing to partner with us. The way it will work is the group or organization we partner with will be responsible for promoting a certain day that we both agree on to support their cause. They will drive more customers to us and in return we will give them a part of the profits from that day. When we first open we will plan on running some basic advertising campaigns. Most of our advertising will be free due to the fact that we are located on a major intersection were thousands of cars drive each day. Most customers will see our sign and be made aware of our new business. To further touch potential consumers we will be putting ads in local newspapers and college newspapers such as the Towerlight. In these ads we will add our current promotions. We have should also note that those getting their car washed on the weekends are more likely to spend more money. You can see in the chart, that the average person on the weekend spends more than one during a business day. We also coin that as a result that working people come in on the weekend and those with full-time jobs tend to spend more than those who do not and can come in during the week. One last thing we would like to note in our financial analysis, is that the above chart is an average. If we were to actually document each weeks income, it would vary by season. Our business is seasonal in that customers are more likely to spend and utilize our service during the Spring, Summer, and Fall rather than winter. Conclusion In conclusion, we believe T. C. W to have a model for success. Although it might take around two years to make profit, we know that we can be successful once we pay off our initial start-up costs. There is a significant demand for a car wash in the Towson area and we plan to go above and beyond meeting that demand by not only offering a car wash, but a great one that meets the needs of our consumers and builds relationships with them through superb customer service.

Free Essays on Life And Times Of William Shakespeare

and phrases from Shakespeare's plays and poems have become part of our speech. Shakespeare's plays and poems have become a required part of education in the United States. Therefore, his ideas on subjects such as romantic love, heroism, comedy, and tragedy have helped shape the attitudes of millions of people. Shakespeare was born on April 23rd, 1564 in Stratford to middle class parents and was one of eight children. His father, John was a glove maker who owned a leather shop and was a well-known and respected man in the town who held several important local governmental positions. William Shakespeare's mother was Mary Arden. Though she was the daughter of a local farmer, she was related to a wealthy family. The Shakespeare's were well-respected prominent people. Though Shakespeare spent long hours at school, his boyhood was probably fascinating. He enjoyed attending pageants, large fairs and many popular shows. Stratford was an exciting place to live; it had fields and woods surrounding it, giving William the opportunity to hunt and trap small game. The River Avon, which ran through the town, allowed him to fish also. Shakespeare's' poems and plays show his love of nature and rural life which reflects his childhood. On November 28, 1582, Shakespeare married Anne Hathaway of the neighboring village of Shottery. She was twenty-six, and he was only eighteen at the time. They had three children; Susana was their first and then they had twins, Hamne... Free Essays on Life And Times Of William Shakespeare Free Essays on Life And Times Of William Shakespeare William Shakespeare was a great English playwright, dramatist and poet who lived during the late sixteenth and early seventeenth centuries. Shakespeare is considered to be the greatest playwright of all time. No other writer's plays have been produced so many times or read so widely in so many countries as his. Shakespeare had a tremendous influence on culture and literature throughout the world. He contributed greatly to the development of the English language. Many words and phrases from Shakespeare's plays and poems have become part of our speech. Shakespeare's plays and poems have become a required part of education in the United States. Therefore, his ideas on subjects such as romantic love, heroism, comedy, and tragedy have helped shape the attitudes of millions of people. Shakespeare was born on April 23rd, 1564 in Stratford to middle class parents and was one of eight children. His father, John was a glove maker who owned a leather shop and was a well-known and respected man in the town who held several important local governmental positions. William Shakespeare's mother was Mary Arden. Though she was the daughter of a local farmer, she was related to a wealthy family. The Shakespeare's were well-respected prominent people. Though Shakespeare spent long hours at school, his boyhood was probably fascinating. He enjoyed attending pageants, large fairs and many popular shows. Stratford was an exciting place to live; it had fields and woods surrounding it, giving William the opportunity to hunt and trap small game. The River Avon, which ran through the town, allowed him to fish also. Shakespeare's' poems and plays show his love of nature and rural life which reflects his childhood. On November 28, 1582, Shakespeare married Anne Hathaway of the neighboring village of Shottery. She was twenty-six, and he was only eighteen at the time. They had three children; Susana was their first and then they had twins, Hamne...

The Rocks of the Andes Mountains Coursework Example | Topics and Well Written Essays - 2000 words

The Rocks of the Andes Mountains - Coursework Example The andesite is not equivalently comprised of the diorite or plutonic for the reason that these two are not intermediate in their composition as is an andesite. Additionally, diorites are intrusive igneous rocks that mostly comprise of plagioclase feldspar, but to a lower degree. As such, there is no equivalence in the rocks since the character of andesite is that it results from magma melting and assimilation to the surface, which is not the case for the diorites. Thus, it tends to be higher in silicon than the diorites (Cull 74-78).The formation of andesite in the Andes Mountain region is often defined by the melting and assimilation of the rock fragments by the rising magma to the surface. This crustal extension and magmatic activity that occurs during the melting and assimilation process of the rocks make the rocks in the region to predominantly change to andesitic nature due to a change in their mineral composition. Largely, this process can be affiliated to the main geologic ev ent referred to as the Andean Orogeny, which was mostly characterized by the subduction of the ocean crust (McCann 125-129). The process of magma differentiation may be attributed to the creation of various compositions of rocks within a single magma chamber. By definition, magma differentiation may be referred to as the process of causing the composition of magma to change i.e. the process by which igneous rocks that are chemically different forming from the initial magma.